Over 80% of the people who are browsing the internet today are doing it on their mobile devices. This is why it is so important to have a mobile-friendly website for your company or business.

Think of it this way: if your website isn’t optimized for mobile, users will instead visit the websites of your competitors who have optimized their pages, costing you business and potential revenue. If that’s not enough to convince you to go mobile, here are 5 more reasons why your website needs to be optimized for mobile today now more than ever.

IMPROVED USER EXPERIENCE

Mobile-friendly websites are designed to cater to the user experience. This means that a website that is optimized for mobile will allow the user to navigate through the website easily. Desktop versions of websites are difficult to view and navigate on a mobile device. If users see that your website is only optimized for desktop, it is likely they will go to a competitor who can provide a better and easier user experience.

A good user experience will make your user a happy customer, and a happy customer is more likely to purchase a product, revisit your website, and recommend you to friends and family.

GOOGLE FAVORS MOBILE-FRIENDLY WEBSITES

It’s no secret that Google prefers mobile-friendly websites. They’ve said it themselves. Optimizing your website for mobile will increase your Google ranking. This means that a mobile-friendly website will have increased traffic because it will be ranked higher in Google searches.

INCREASED CREDIBILITY

A mobile-friendly website will make your brand look professional and relevant. Not only will it improve your brand identity, but it will benefit your reputation and help you differentiate your brand from your competition.

If a user comes across a website that is not optimized for mobile, it will give the website the reputation of having an outdated brand. Optimizing your website is an extremely easy way to gain an edge over your competitors who may not be mobile-optimized.

MOBILE IS EVERYWHERE

A mobile-friendly website can be taken everywhere. Whether users are commuting to work or browsing during their lunch breaks, they have the opportunity to visit your website at all times.

A website that is not optimized for mobile is missing out on endless opportunities to reach customers.

INCREASED CONVERSION RATES

It’s no lie when people say that mobile users act differently. A mobile website can spur action — whether it be to sign up, buy, or purchase a product. If a user comes across your website and it is not optimized for their mobile device, you are losing out on an opportunity for them to make a purchase or sign up.

Internet access is now 51% mobile as opposed to 42% desktop. This means that you are potentially missing out on half the users and potential revenue if you are not mobile-optimized. If you have a small or local business, potential customers are more likely to visit you in-store after they have visited your website, which is another reason why your website should be optimized for mobile.

DON’T MISS OUT

Today, almost 1.2 billion people are accessing the internet from their mobile devices. Don’t miss out on the majority of the population that is using mobile. If your website is not mobile-friendly, not only will users refer to your competitors, but it will also damage your reputation and make you look like an outdated brand.

Making your website mobile-friendly will improve the user experience — leading to possible sales, a better reputation, and increased traffic.