When you first enter the world of digital media marketing, it can be overwhelming. There are many different channels and platforms you can use to advertise your business, and for many people, the hardest part is figuring out a starting point. If you are like many marketers, two of your biggest concerns when evaluating your options are cost-effectiveness and results. That’s why on this page, we will go over a few of the best online advertising strategies, their costs, and their benefits for your business.
1. Web design
Your website is one of the important parts of your business. It is your home online, and where many ambitious customers will turn for information about your products or services. In many cases, your website will be the first good impression your business makes on members of your target audience.
Since many of your other online marketing companies will be designed to drive traffic to your website, your web design can make or break their success. This means that your site needs to be effective in grabbing and keeping users’ attention and encouraging them to convert. A well-designed site can make visitors want to stay for a long time and keep them more invested in what your company has to offer. A professional website is necessary for your online marketing campaigns to be successful. So if you think your site needs an overhaul, check out our project quote calculator to get a free estimate!
2. Search engine optimization (SEO)
Your website can be a great marketing tool only if your potential customers can find it. The best way to make this happen is with search engine optimization or SEO. By investing in SEO, you can improve your website in ways that help it rank well in search engines like Google for searches related to your products or services. SEO involves incorporating keywords related to your products or services on your site so that when users search those keywords in search engines like Google, relevant pages appear in results.
You can identify the best keywords for your pages by doing keyword research to see what your target audience is searching for, as well as which keywords your competitors are targeting. You want to choose keywords that are used by your target audience and will attract them to your site.
3. Pay-per-click (PPC) advertising
Pay-per-click, or PPC, is an online advertising model that allows you to place ads in search engine results for specific keywords. While SEO targets on earning rankings through content and optimization, PPC essentially lets you pay for placement for your target keywords. If you are new to PPC, Google Ads is the best place to start, because it allows you to place ads in Google search results. PPC works on a bidding system in which you select target keywords, then compete with other advertisers to place ads in the search results for those keywords. If your bid is among the highest, you’ll earn placement above organic search results — and if someone clicks, you will pay your bid amount.
4. Social media marketing
Social media sites like Facebook, Twitter, and Instagram present huge opportunities to reach and interact with your target audience. That is why these sites are immediately becoming some of the best ways to advertise online. Social media is a great place to advertise because there are lots of consumers on these platforms. In fact, eighty-one percent of American adults have a social media profile — meaning the chances are high that at least part of your audience is active on social media. You can also use social media platforms to run advertisements for your company.
Social platforms let you select your audience based on standard demographic information like age, gender, and location, as well as advanced options like interests and behaviors. This allows you to reach the users that are most likely to be part of your target audience, and maximize your results with each campaign.
5. Content marketing
Content marketing is the best way to indirectly advertise your business to consumers by providing them with helpful or interesting information. You can create your own content in the form of blogs, videos, infographics, and virtually any online format.
Regardless of your industry, publishing original content is an extremely useful way to connect with your target audience. When you share information that your potential customers and clients find interesting, they will be much more likely to trust your brand.
Content marketing can also establish your company as an authority and build your online reputation. When your target audience sees you reliably publishing new information within your industry, they will have confidence that you are a leader in your field. In order to be successful with content marketing, you have to go with a regular publishing schedule. Written content isn’t the only route you can take, though — you can also create content in the form of original graphics.
6. Email marketing
Email marketing is one of the oldest forms of digital marketing, but still one of the most effective advertising strategies and marketing techniques. When you use email, you can reach individual members of your target audience directly in their inboxes. Emails are a great way to connect with your current and potential customers. You can send newsletters, information about new products or services, and deals tailored to different segments of your audience.
Of course, reaching this high potential means continuously testing and improving your emails over time — but one of the ways to fast-track your results is to incorporate personalization. Some great tips include personalization, enticing subject lines, and including animated content.
Give us a call today or contact us online to speak with a strategist or keep reading to find out the best advertising strategies for your business.