MARKETING is extremely important for every business, as they want all the consumers to know about the brand. Digital Marketing is marketing that makes use of electronic devices like computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with clients and other business partners. TRADITIONAL MARKETING is a conventional method of marketing which includes the use of print ads in newspapers or magazines. In traditional marketing you have to wait for customer feedback, also you can’t interact with customers. Whereas in Digital marketing you can interact with the customer, take their valuable feedback and gives them a perfect solution. In today’s digital world, digital marketing has become an ever-growing and advantageous platform for businesses.
Digital marketing allows people to stay updated with the continuous development of technologies so that a businessman can reach its audience in a more personalized way.
For some brands, especially the well-established ones with a huge offline audience, traditional marketing might be too expensive to avoid. But for the many small businesses that are trying to make a mark on a tight budget, digital marketing can prove to be the best. This is why many new and old businesses are leveraging the power of digital marketing and rethinking the marketing funnel.
1: Higher Level of Customer Engagement
Traditional marketing does not allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and connection. Whether it is through social media comments or emails, your targeted people are instantly connected with you through various digital marketing channels.
2: Ease of Measuring Results
When you give away brochures, distribute fliers or advertise in magazines, you don’t know how far your marketing is going to be successful. You may be headed in the wrong direction, but there’s no way to tell.
Unlike traditional marketing, digital marketing empowers you to measure results. Digital Marketing allows you to play a clear-sighted marketing game, rather than a blind one.
3: Bigger Audience Range
Traditional marketing is limited in many ways, but one of the biggest restrictions that comes with it is the inability to go beyond a regional or local audience. Your business may not be earthly-bound, so why limit your reach?
Using our digital marketing service, you can create a highly customized campaign and widen your reach to different cities or even different countries. So say goodbye to the blanket approach that traditional marketing takes and say hello to digital marketing that lets you alter your campaign based on how far you want to go.
4: Less Expensive & More Effective
When it comes to spending money on marketing, your return on investment decides whether your campaign was successful or not. There is no surprise that digital marketing delivers you a better ROI because it’s cheaper than traditional marketing/advertising in more than one way.
5: Where to Invest
The digital marketing vs traditional marketing debate is age-old, and it’s far from over. However, given the advancement in technology, there is no denying the fact that digital marketing can help a business generate qualified leads/sales without putting a dent in the wallet. The chance for risk is definitely smaller when compared to traditional marketing. So blindly we can Invest in Digital Marketing.
6: Downside of Going Traditional
While traditional marketing is still effective, it is not the only way to make your product popular among your target market. Today, technology has developed and is enabling businesses to connect to their audience like never before. This is why it’s more important to consider the drawbacks of traditional marketing before investing in it.
We hope you understand why digital marketing is definitely the way to advertise for small businesses. If you have already tried traditional marketing before and haven’t seen the rapid growth results you wanted, then give digital marketing a shot. There are a few risks and great rewards. That’s not a combo you see often in the business world!
If you wish to know more about how to advertise digitally, get in touch with us.