SEO is all about increasing your website’s Google traffic and more sales. But when it comes to e-commerce SEO, most people get it wrong. Getting more traffic is top of mind for any business, so mastering e-commerce SEO is something very important. Between search engine algorithm updates and excessive industry jargon, it can be pretty difficult to get the tail of e-commerce SEO. Don’t worry, we’ll help you guys out! This blog will let you know further about keyword research, site structure, and organization, and on-page SEO.
Search Engine Optimization(SEO) is the process of generating more organic traffic to your sites, when you search from some search engines like google, bing, etc. Ecommerce SEO is about ensuring your product pages appear among ten organic search results. But higher the page number you rank on, the lower the traffic you’ll generate. Your rank on the first page works great! What are the steps you must keep in mind while working on e-commerce SEO? Let’s have a look:
1: The concept of keyword research
The first step must be identifying those high-value search terms that your prospects might be using. You can conduct keyword research through various keyword research tools, in different ways. eCommerce keyword research is different from most of the keyword research you’ve come across online so far. Information keyword searchers are looking for information, whereas Ecommerce sites care about commercial keywords that show buying intent.
The keyword has to be based on your target audience’s needs and wants. Longer the keyword, the more specific it is, which means lower competition and higher conversion by nature. You can even use a few tools to automate this process, which will save you manual labor time.
2: Your Site’s structure
Your eCommerce sites must have to be organized and structured since it may also affect your search engine rankings and also user experience(UX). Make sure your site is structured simple but easy to scale as your store grows. You don’t want your visitors relying on the back button to get around your site. To put it in a nutshell, the site must be easy for visitors and search engines to find stuff in your store.
3: On-Page SEO for an e-commerce site:
Optimizing your two highest value pages is as important as you run business. They are product category pages and product pages. Some features require your optimization skills:
- Edit the title tags and meta descriptions to include your keyword.
- Edit the alt text for images to include your keywords.
- Make sure your file names include your keywords.
- Choose the URLs for blog posts, webpages, products, and collections.
Modifiers like deals, % off, Free Shipping etc can give you a boost because Google is suspected to use click-through rate(CTR) as a ranking factor. So, it’s not enough for you just to satisfy your search engines, but also the searcher.
4 Optimize your URLs
You would want your permalinks to be as clear and readable as possible. for example:
Keep your URL as short as possible, include your primary/head keyword. Do not use any characters and try avoiding URL parameters wherever possible.
5 Do write a unique description for product & category
There are two reasons to write a unique description: It explains the visitor about the product they’re viewing and it also helps Google to understand what the page is all about. There are a few guidelines on how to do this:
- Including the target keyword in the description.
- They must be well-written and readable for the visitor.
- Educate the visitor only about the thing he/she has to know; and not the vague things.
- Keep it simple.
6 Technical SEO for eCommerce websites
Running a technical SEO checklist is as important as running your business. There are few must-check elements, which are discussed here:
Checking indexed pages:
Is your homepage showing up as the first result? how many pages are returned everything has to be checked upon. Penalty, poor-site architecture/link building has to be taken care of while checking this up.
Organic landing pages in Google Analytics-Review
Google analytics review can help to check if it matches with the number of results in a site. This is the best view of how many pages are in a search engine’s index that search engines find valuable.
Searching the brand
In results, is your homepage showing up at the top, and are they proper pages? If the proper pages aren’t showing up, there could be issues like a penalty, which must be a top priority to consider.
Cross-checking google’s cache for key pages
Is the content showing up, are navigation links present, and are there links which aren’t visible on the site: all these are dedicated for google cache.
Run a Mobile search for the brand and the key landing pages:
Are they mobile-friendly, especially the landing page is the must-ask question?
Find 404 error pages
If your website ever reached a 404 page, it’s bad. Google hates them, so it’s better to find out which pages do that and to rectify them as well.
7 Initiate the process of Link Building
Link Building is hard, maybe not. You know you need to get links from other websites that have High authority, relevant websites, for your website to do well enough in the search engines. But how do you convince the others who run some other sites to link to yours? The best strategies for link building are about finding ways to make the relationship reciprocal.
8 Concentrate on Content Marketing
It’s much easier to market and build links to informational content such as blog posts, infographics, etc. These types of pages rarely drive direct sales and conversions for e-commerce sites, but then it increases the traffic volume high in number.
- Create something worthy of reading, and not stories to add weight.
- Strategically add internal links to your other pages.
- Remember the golden rule of content, Information and not imagination.
You may optimize your site for search engines for various other reasons, but the bottom line is to increase sales. When SEO is done right, you will see an increase in quality traffic, which will lead to more conversions and repeat visitors. Seo work isn’t a one-time deal, it constantly needs to stay on top of the updates and strategies. SEO requires a lot of time and dedication, but the benefits are worth it. Merge with us for more information.