How to promote your YouTube channel?
Owning a YouTube channel isn’t a big deal. But figuring out how to promote the same is really a big challenge. Having said that, we are here to let you know how to do it like an easy job. YouTube recently overtook FaceBook as the second most-visited website. On average, a person spends up to six hours per day exposed to videos. The boom of the video content masters YouTube channel marketing every single day. So if you wish to stand out of the video crowd, you need to follow many professional and promotional tactics to make your channel more visible.
1. Choose a must-watch title for the video
The video is all about how you present it. Ask yourself if you are presenting your content as a “must watch” or a “must skip”. Titles are the ones that can grab our audience’s attention. Specifically, a study says that YouTube video titles should stick between 41 and 70 characters whereas another study recommends 55 characters for an engaging headline.
Let us give you some basic tips for coining attractive titles for your YouTube video:
Crispness: Have the shortest title. Stick to 60 characters or less when displayed.
Keep the keywords in the first half of the title: Most of the online visitors focus on the beginning of the sentence and skip the rest of it. So it’s better to fill in with keyword at the beginning.
Don’t cheat with the title: Choose a relevant topic for our video content. If you pull in the audience with an attractive title and if it doesn’t convey the expected content, there goes the reputation of the channel.
If you still find it difficult to come up with a title, Google’s & YouTube’s autocompleted feature is a great way to find popular keywords. Start searching for a particular theme or topic and see what the SERP suggests.
2. Find out what your audience wants
Whether your content is a blog or a video, knowing the audience and their preferences is of high priority. Take a look at your competitors and their videos, look at which video gets more views and likes. This may give an idea of your audience’s wishes and expectations.
3. Work on your YouTube SEO
YouTube is the second-largest search engine in the world. Think of YouTube videos like any other content that needs to be optimized. Follow some best practices for YouTube Search Engine Optimization:
- Include target keywords in your titles & descriptions.
- Say your targeted keywords in your video to make your audience understand better about what your video is.
- Use categories that will explain the niche of your video content.
- Add tags to your videos to give YouTube more idea about what your content is. Like normal SEO, don’t stuff with keywords, better optimize the video content.
4. Customized Thumbnail
Thumbnails are far more important than titles. Viewers’ brains are wired to notice the visuals first, then the content. YouTube can generate automatic thumbnails, but consider creating an eye-catchy thumbnail which is customized only by you. Consider the following while creating a thumbnail:
- Resolution of the picture
- Picture’s format
- Picture’s size
- High contrast images
- Attractive text and colors
5. Emphasize on Metadata
When creating metadata be honest and choose quality metadata. These also apply to tags and categories also. It’s recommendable to add one or two categories to help you understand who to recommend your video to.
6.Run a contest
YouTube contests or give away will encourage people to subscribe or stay tuned to the channel and your episodes. Make sure you’re following YouTube policies. Give a gift that’s related to your brand. Get a sponsor for your gifts who are related to your content. People are always attracted to engage with gifts and prizes, which will result in an increase in subscribers.
7. Create a playlist for your channel
The more the videos more difficult it is to navigate through the channel. Playlists help you to avoid this cluster and they organize your channels into categories. It also attracts viewers to get into the channel and spend much time.
8. Collaborate with other creators
Grow with the collaborators. each collaboration gives you a new audience. And the best of it is, the new viewers are more likely to subscribe to your channel. Find the right partner, who shares similar passions with your brand so that the video can be authentic.
9. Go live, be alive
Make the most use of the live streaming platform, YouTube. Webinars, Q&A, and live events can work well for going to live options. You can fetch more viewership after going live in important circumstances.
10. Add a call-to-action
You may push your audience to like or share your video. Maybe you can redirect them to your website or ask them to contact you for further updates or merchandise. Whatever it is, the best CTAs are always important. You can directly ask the host to mention or ask viewers to subscribe to the video in the description area or you can add a customized end card to be placed at the end of the video.
Expanding the audience base for your YouTube channel doesn’t happen all of a sudden. There are many effective promotional tactics to improve the channel’s visibility. Some of these tips may require more effort than others, each one can help you get more views and likes. What other technique or strategy do you follow to promote your youtube channel? Let us know in the comments section.
Do you face any trouble promoting your YouTube channel? Get in touch with us.