People are on Facebook to chat with friends, to see friend’s photos, to meet old friends and so on. You can’t immediately start selling your products or services to people who don’t know you. They have to come up with who you are, what you can offer them, why they need you, and why they have to buy from you instead of your competitors. With over a billion users, using Facebook ads for eCommerce is a literal goldmine for businesses. Here are some points about how to use facebook ads for e-commerce.
Utilize Multi-Product Advertisements – As the name suggests, the multi-product ads will allow you to showcase a large number of products at the same time on Facebook. Using this type of ad can be very helpful for several reasons:
- This type of ad can help boost conversions as the more products that a potential customer can see, the likelier that the customer will click on an ad.
- It can be used to showcase the various features of a product.
- It gives more options to customers.
More importantly, there are indications that multi-product ads really work. This type of ad is actually more efficient when compared with other types.
Use Video Advertisements Whenever Possible – Are you planning on any other ways of using Facebook ads for e-commerce? Then you should know that Facebook prioritizes video content. That means your ads would have a number of chances of ending up in the feed of the right people if you use video. That should be a highlighting moment that points you in a new but successfully familiar direction. That’s the perfect way to use Facebook ads for e-commerce.
Offer a Discount – It is also extremely effective as one of the ways to use Facebook ads for e-commerce. People love discounts and someone who is not interested in the product you are selling might end up purchasing it just because of a discount offer. You can create advertisements that highlight the discount offer specifically. If you have a new product, for example, you can create a primary discount offer for your customers. You just have to make sure that the discount that you are promising your customers will not be disadvantageous to your business in the long run.
Use Posts That Are Not About Selling – Your goal with your e-commerce business is to sell your products, but not all your ads should be about selling. Does that sound like a contradiction? How can this be included in a list of using Facebook ads for e-commerce, then? There’s actually a good reason for it. People tend to stay away from clear advertisements because they get so much of it online. It can often be overwhelming. So, sometimes you may just have to post something creative and informational without trying to convince people about buying your product to make them conscious about your brand.
If you want to get success in your e-commerce store, merge with us for multiple benefits of using facebook ads for e-commerce.