As an advertiser, you are exposed to two options: traditional advertising or digital advertising. Although traditional advertising has its benefits (it’s great for targeting local audiences and driving customers to brick-and-mortar stores), it doesn’t have the capabilities digital advertising has, including the ability to concentrate on a specific audience and to watch real-time results, among many others. Here are the top six benefits unique to digital advertising.
1. It’s Cost-Effective
Unless your company is big, traditional advertising may be too expensive for you. On average, local television stations charge too high for a 30-second commercial. With traditional advertising, it’s difficult to internationally spread brand awareness unless you have a handsome amount of money stowed away somewhere.
Digital advertising is so cost-effective that even small businesses, start-ups, and mom-and-pop shops can afford it. It’s significantly cheaper than traditional advertising.
2. More Teens Are on Social Media
If you pass by a millennial with his/her eyes trained on the glowing phone screen, chances are he’s/she’s on social media. In a survey from Think with Google conducted by Ipsos, 51% of teens said they spend three hours or more on social networks. As social media becomes an omnipresent part of their lives, so would your social media ads.
3. You Can Target Ads to Almost Anyone
Social media platforms have the ability to target ads to almost anyone with the information it collects from users and third-party data brokers such as Acxiom, Epsilon, and Experian. With the data provided by Facebook, you can target people according to their demographics, behaviors, lifestyles, interests, and connections.
4. You Have Access to Data and Insights
When you place an ad on the internet, whether that’s on Facebook, Google, or Snapchat, you get real-time data and insights. You gain detailed information on who interacted with your ad (their demographics, lifestyles, habits, etc.), how much money you’re spending, and how much profit you’re getting. Unlike traditional advertising, you don’t have to wait for weeks for the results that you can then use to improve your campaigns.
5. Ad Formats Are Constantly Improving
Every month Facebook updates its ad products to increase the buying process for users. To note a few examples, Facebook-owned Instagram released shoppable photo tags that allow users to shop from a brand without leaving the app, and recently Facebook released Collections, a video ad that attaches the web link of the featured product. Because Facebook ads were constantly improving, so will your advertising experience.
Traditional advertising and digital advertising are two great ways to develop your business. However, keep in mind that the two have their differences and from that one has benefits but the other doesn’t, that’s Digital Advertising!! For more information, Connect with us!