They are concise
First off, explainer videos are concise. In business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time. They’re generally only a few minutes long, which means your customers won’t have an easy excuse to bail early. Writing for such an incisive format can be difficult, but the end result is a message that is short enough to really hit home with your audience.
They show both problem and solution
The video progresses linearly with time, which means you can show a chain of causality from problem to solution. Displaying how your products or services solve a customer need is incredibly precious for securing more conversions. You can achieve this through written content, but it does not have the same effect.
You can get creative
The best explainer videos are ones that are not petrified to creatively experiment. You can write jokes into your script or describe it with innovative animation features. You can also include some music in the background; this is your chance to give your audience a memorable video watching experience.
They can be used anywhere
Once you created an explainer video, you can use it in a number of different contexts. You can post it on YouTube, you can embed it into the homepage of your site, you can utilize it as a feature of your landing page, or incorporate it into slideshow presentations. They are short and universal enough to transfer easily.
They are an approachable medium
Though there is a slight learning curve, explainer videos are an approachable and learnable medium for every marketer. You don’t need to contribute years studying them or thousands of dollars to make one. That’s probably why marketers are planning to increase their video marketing budgets.
You can manifest your brand personality
You can let your brand’s personality glow throughout the video; you can write it in the scripts, include visual styles that revolve your character, and choose a narrator that represents your brand “voice”. In fact, more than a third of all video marketing budgets are now managed toward branded videos.
You can show off the benefits first-hand
Thanks to the visual and running nature of the video, you can exhibit the benefits of your product or service first-hand. This helps people see what they are buying and will put many of their doubts to the remaining.
You have a chance to prove your worth
Explainer videos also give you a chance to evince your value as a brand with represented statistics, video testimonials.
If you want to make an explainer video for your brand but don’t know where to start, begin by taking a look at explainer videos some of your competitors have done. So you can start jotting down ideas.
Then, you’ll need to find a means of video production, whether that’s scouting for an agency or try your own hand at the task, connect with us to market your products effectively through explainer videos!