Local Marketing is nothing but Location-based marketing or neighborhood marketing targeting customers by a defined location. A local business can market its products and services in a preferred location.
The Google algorithm uses a searcher’s location to assist relevant local businesses and hence the concept of local marketing highly benefits small scale businesses. Micromarketing is a term used for local marketing when large businesses also approach this type of marketing. Numerous businesses aim to get on top of the rankings, but the objective of finding the right local SEO strategies will ensure that you have the edge over your tight competitors.